Pricelines car rental service is in trouble after a new competitor emerged in a space it previously dominated.

The latest competitor, a car rental company called Car Rental Massachusetts, has raised $20 million to launch its own company.

The new company, which is named after the Massachusetts-based company Priceles, was founded by former employees of PricELes.

According to a press release, the company will offer “car rental services in Massachusetts” and its founders plan to focus on driving-centric rental vehicles.

Priceline is the biggest car rental platform on the market and has more than 20 million active users.

Prices range from $7,500 to $30,000 per month, according to the release.

Pricelines offers free and paid car rental to consumers and will be open for business from July 31.

Price may increase by the time the company launches its new app and services.